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Ad Specifications

AD Specs:

Cancellations are not accepted after the ad due date. Cancellation of any portion of contract voids rate and position protection. Insert payments non-refundable if canceled after deadline.

Ad size:

  • Full Page 7" x 9.25"
  • Front Cover 7" x 7" 
  • Back Cover 7" x 7.5" 
  • 3/4 Page 7" x 6.5"
  • 1/2 Page Vertical 3.5" x 9.25"
  • 1/2 Page Horizontal 7" x 5"
  • 1/3 Page 7" x 3.25"
  • 1/4 Page Vertical 3.5" x 5"
  • 1/4 Page Horizontal 7" x 2.5"
  • 1/8 Page Horizontal 3.5" x 2.5"

Ad Format:

Camera ready ads should be sent via email to becky@thedentalshopper.com. High resolution files (300 dpi) are required. JPEG or PDF formats preferred. Black text should be 100% black for best results. For color ads, please submit in CMYK format with ink density less than 240. If you would like to take advantage of our free design offer, please send your ad copy in a Word document, or in your email message, along with high resolution logo/images to becky@thedentalshopper.com. If you would like to discuss the ad prior to design, please send an email with your contact information, and our graphic designer will call you.

Deadlines:

  1. Display Ads: Camera ready ads are due on the 10th of the month, for the following month's issue. If you need ad design, please submit content a week earlier.
  2. Inserts are due the 15th of the month preceding publication. (subject to change for convention editions & holidays).