Ad Rates

Reader Ads

$20.00 for the first 120 characters (ad title and ad body combined). $1.00 for each additional 7 characters. Maximum of 400 characters. Deadline for reader ads is the 10th of the prior month for publication. Ads submitted after that date will appear in the next subsequent edition.

Format Options:

STANDARD - No extra charge for Standard printing.

BOLD - Ad Title and all text in ad body are bold - $10 extra per edition.

BOLD WITH BORDER - Border around the ad - Add $15.00 per edition.
REVERSE TYPE - Text is white with black background - $20 extra per edition

Editions Available:

California - Print circulation: Southern CA - 19,000 Dentists; Northern CA - 12,100 Dentists; Statewide - 31,100 Dentists

Length of Run:

One month minimum, 12 months maximum.

Business Directory Listings

Free to qualified businesses. Listings my be edited by signing into the Client area of the website.


The coupon program allows you to provide your customers with offers designed to make the phone ring. It can be a percent discount or a set dollar amount for products and/or services.

A 6 month commitment for a total of $300 is required, this allows you to change your coupon (your offer) on an “as needed” basis. Please try to make that no more than monthly if possible. Edit your coupons via the Client area.

Ad Specifications: The dimensions of the detailed view are 600 X 300 pixels. We will reduce the image to a thumbnail of 300 X 150 pixels. Design and production services are available.

Course Listings

Course Listings are free to current advertisers.

Display Ads - Print Edition only


Front Cover     $1675         
Back Cover     $1575         
Full Page*       $1250         
3/4  Page*       $1125         
1/2  Page*       $1050         
1/3  Page*       $950           
1/4  Page*       $850           
1/8  Page*       $600           

*Full Color, additional  $200 (California only)


Southern CA    19,000 Pieces = $1900
Northern CA     12,100 Pieces = $1200
Statewide         31,100 Pieces = $3100


10% Premium on Pages 2, 3 & Inside Back Cover
10% Discount on 6 Months Consecutive
10% Discount on 12 Months Consecutive


$1200. per year*

*Full color, additional $300 per year